- July 31, 2017
- Posted by: AK
- Category: Explainer
Facebook Will Pay You Money For Your Videos
Summary: Facebook is ready to ditch the cloak of a social media company and turn itself totally into a media company. Its investments in videos will be further big step in near future. During Facebook’s Q4 earning announcement, Zuckerberg declared that Facebook is going to start sharing its advertisement revenue with content creators. This strategy will attract more content creators to Facebook.
Facebook has refuse to obey the predictions made by economists and revealed that its growth isn’t going to stop. Company said that its revenue grew 51% in 2016’s fourth quarter. Facebook was also able to convert almost 50 percent of every dollar into operating profit.
Last year, Facebook made big bets on video by pushing live videos like crazy. This year things won’t slow down. Instead, the company is expected to invest more money to create its new moneymaking machine. Zuckerberg himself considers video a mega trend.
“That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways,” he said.
Recently, The Wall Street Journal reported that Facebook is developing a video app for Apple TV and other boxes. This rumor hasn’t been confirmed yet. But, it’s evident that Facebook isn’t hesitant to further push videos.
The company will going to pay video makers ad revenue sharing. After this, the company is expected to put videos more frequently in people’s News Feed. Facebook’s interface will be more like YouTube, which will enable it to gather more Facebook video creators.
The company plans to share its video revenue with the content creators and offering income them to keep contributing videos. Simultaneously, Facebook has also added a video tab in its mobile app.
It looks like Facebook is going to make a hyper jump and ditch the standard of traditional social networking company. With its increased participation in fulfilling people’s news-related needs, it has already turned itself into a media company. Did you find this move by Facebook amazing?
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